SEO guidelines

SEO is to make the website meet the Google scoring criteria as much as possible. Google will continue to visit your website, and see the relevance of the content to any keywords, as well as the structure and reliability of the website.

The method of giving a detailed rating to Google is not revealed. But many outside experts have tried and predicted what criteria Google uses We therefore use these criteria as a guide to SEO. The Backlinko website summarizes the 200 factors that are expected to affect Google rankings in Google’s 200 Ranking Factors: The Complete List.

Based on many criteria in SEO, I summarize it into 3 main areas: content, structure and website performance. And the reliability of these three aspects is something that must be done in parallel to get the best results.

Content

 It Is the most important part in doing SEO because the website is related to any keyword. Google will look at the importance of the keyword in the content on the website, including the amount of Keyword, the position that the Keyword appears to be in Title, URL, The bottom part of the website Or the form of keywords that are topics, bold, italic or link etc.

Content Marketing by writing articles for knowledge about products for website viewers It also helps in doing SEO one way because the article will help increase the amount of Keyword on your website automatically.

A sample

If you make a website about a home / condo business, writing knowledge articles like "How to choose a house / condo that is right for you", "How to get a house / condo like a professional" and continue with other articles As In addition to helping with Content Marketing, it will help with SEO as well. Your website will have more relevance points for the word home / condo. Ranking a website on Google The term home / condo will also improve.

* Caution: If the article contains too many keywords that are unnatural (Keyword spamming), in addition to creating a nuisance for users and creating negative images for the brand, Google may think that the website deliberately deceives Google and reduces the credibility of the website. Or even bringing the website out of the rankings too Writing articles should be written as natural as possible.

Website structure and efficiency

It is about the technique of making websites both in structure, ease of use, safety and speed performance, which this section often requires experts to take care of, for example,

-Making HTTPS to increase the security of data transmission on the web

-Making responsive Design to be able to display properly on devices of all sizes, including Mobile, Tablet and PC

-Making an Inbound Link so that each page on the website is thoroughly connected. And add backlink points to each page

-Other techniques such as increasing website speed, image compression and scripts, using reliable hosting, creating robot.txt for Search Engine etc.

There should let the experts examine these matters And consider whether to revise the original website for better or sometimes need to create a new website In particular, Responsive Design, because if the original website does not support rendering on the Mobile Device, the original revision may be more difficult than creating a new one.

Reliability

It is related to talking about or referring to websites from external sources, both Social Network and other websites (Which will affect the most SEO) including the age of the website.  The website that has been for a long time will be more reliable than the newly opened website.

Writing quality articles for other websites to use in reference or to be prevalent in the Social Network is an interesting and one way quality method It also helps build a good reputation and image for the brand.

* Caution: If the link to your website comes mainly from non-quality websites (such as a website that provides links), you may be able to reduce the credibility of the website or the link resulting from the purchase of the ad will not be rated. In this section, as well, or posting a link in the Comment section of the Webboard, most website owners will make the link that doesn't already have a reference score.

How to check the progress of SEO? And how long to wait?

A simple way for you is to open Chrome and enter Incognito mode (due to the normal mode, Google will try to pull the web that we enter often, such as our own website, into the top. Which allows us to see the search results that do not match the majority of users). Try to use keywords that you think users will search and see how much our website is ranked. If opening 2-3 pages and still can't find it, you need to start SEO with this word.

Conclusion

SEO is to make your website searchable by Google and being clicked by real people. If you do good SEO then the website you are dedicated to will be able to attract visitors to every certainly day.

But I would like to say that pulling people into the website is only the first step of success. In order to make your website work at full capacity, the next goal is how to turn these visitors into your customers.

7 rules on SEO techniques for websites to be ranked on Google

1. Keywords research

The keyword can be said to be the most important factor in getting our website ranked on Google. We can use Google tools to research keywords that are words that people search for popular before visiting our website.

We should try to find keywords that have a high number of searches, and at the same time there are few competitors who do adwords in that term to do SEM. At the same time, do not abandon long tail keywords as well. Many, but still have traffic) because of these types of keywords, if used in many words, are quite effective as well.

2. Optimize Technically

Google, Bot, will capture and read data on the web as text and code.

The content URL should be limited to no more than about 100 characters and use the dash to link words instead of using the (underscore) and avoid using special symbols.

Try to use the title to be unique in parallel with the general keywords in the sentence.

Avoid making content on websites that are too similar because they may confuse Google bots.

3. Ease of use (Ease of use)

The content is good or the design on the website is beautiful. But for those who come to our website, if they come in and find something they don't want to see quickly Finally, when the patience is over, he will leave our website by default.

The name of the content Is very important, should make the reader immediately know what he will get from this content

Make it easy and smooth to go to other pages on the website. Will help those who come in have more opportunities to spend time on our website on other pages

Create good content With the use of keywords that are consistent throughout the article Will help draw the attention of those who come to see better

4. Quality content

Have you ever heard of Content is King? People like content with quality, Google bots as well, and even more fresh content is considered good quality. Uploading content to a blog will increase the quality of the link and increase the level of the main website. The promotion with the e-book format will help create new links that refer to our website. The content presented with the info-graphic format will help attract viewers to come to the website more easily.

5. Use Social Media

Having a good strategic plan and having content from the web that regularly feeds on social media will help make our web ranking better. The important thing is that we must also understand who our target audience wants to see, and therefore choose the right channel to communicate to our target customers

Another technique is to try to find someone who is an Influencer or have a lot of followers and build a good relationship with him. Because these people will be a good voice for us too.

6. Link building exercise

Having a network of links referring to our website will help increase the credit and rank of our website on Google. One technique that helps a lot is to use the Influencer blog.

7. Create a website that is responsive or Mobile Friendly

Many of you will know that Google is currently focusing on this issue. Probably because of the fast-growing mobile device trend today

How to create quality articles (The important basis of SEO)

When I got the structure and the content topic, I made the article. By quality articles must consist of :

1. Create articles by thinking of people who will come to read primarily, let people read and understand clearly, useful.

2. The article must be 100% unique, not where to copy from. (But read from other places and come to the conclusion of the new writing yourself which I do that)

3. Create articles according to the Niche Keyword that we have analyzed (According to the name of the article)

4. Put the Niche Keyword in the topic <h2> </h2> based on the truth. (Take it smooth)

5. Insert Niche Keyword into the article, not to be viewed as intended, as natural as possible

6. Use bold <b> </b> with the keywords that we will play in the article. In some paragraphs (Don't have to go bold every word that is Keyword)

7. Font size is a little big because it is not for children or teenagers to read Target Group as adults.

8. The color of the font increases to look not fresh, but not flashy. Focus on some messages that should be emphasized.

9. Images must have at least 1 post, adjust to be clear, suitable size, not too small (great picture, but must look properly)

10. Pictures should include the Alt Tag using the keyword or description that matches the image. (But if lazy, it's okay, not serious)

11. Create articles by thinking of people who will come to read mainly.

12. Create content by thinking about people who will come to read mainly.

13. Go back and read from verse 1.

How to make seo so that our website is on the first page of google

We would like to present how to make seo so that our website is on the first page of google as follows:

1. Our article must have 1 keyword that is clear.

2. The title of the article must not be too long or too short.

3. If it is good, put the keyword in the first position of the article title.

3. The keyword must appear in the first paragraph of the article.

4. The proportion of keywords compared to the total text content in the article should not exceed 2.5%.

5. Must have a picture for the article and must include Alt text of the image as a keyword.

6. The article must have a big topic called Subheading and must have a keyword that is a Subheading.

7. Brief article description Also known as a meta description, keywords must be displayed and the appropriate length should not be too short or too long.

8. A good article must have a link to export to our website too. Or will be a link to other pages On our website

9. The length of the content of a good article must not be less than 300 words.

10. Articles must be arranged for easy reading. Each paragraph must not be too long. There should be a line spacing, in order to have a gap making people easier to read.

11. Content should be displayed in a variety of ways, such as having a list of items with bold, inclined items.

12. If possible, there should be mixed media. It Is the introduction of video links or link to various audio files and also show on our website

Understand simple SEO to do online business to stick to sustainable Google homepage.

Why today you have to focus on Sustainable Online Marketing '- Today, most Thai online businesses use Facebook as the main channel for online marketing. Or some people may leave the future of almost all of their own businesses with Facebook, right?

If borrowing the investment concept applied to this context is ‘You shouldn't put eggs in one basket. 'In addition, Facebook is a basket that you don't own. But it is borrowing, using other people's places to do business, while Facebook has the highest authority to write and control the rules. Everything will decrease. Reach will increase. Reach will raise advertising costs. Or will be banned by anyone within his area

That explains this, not intended to say that Facebook is not good. But the duration of the display is not too long as well.

The content published on Facebook will average 24 - 48 hours before starting and disappearing from the media space while the content on the Google Search Engine will remain that year for 1-2 years until 5 -10 years there!

Marketing on Google is temporarily tired, but will benefit permanently.

Borrow the title of your book, Paul Phattharaphonsilp, to name the topic - because of marketing for content. And your website is stuck in Google Search Engine. It is hard work and takes a lot of time in the beginning. But when your content set is attached to Google as a panel under the keywords that people search on a regular basis, your life will be comfortable for a long time.

Because you will get traffic to the website continuously throughout the year or for many more years without you having to do anything anymore While posting content on all types of social media, whether Facebook or Instagram, you have to post daily to maintain traffic on your fan page. When to stop posting Quiet.

In the case of the CEOblog website being a sales representative, A2Hosting has created a series of articles designed to stick to a number of Google search engines after the article is published. That set of articles can bring people to subscribe to A2Hosting services continuously every month and eventually become Passive income. - Why is Google marketing doing so?

What is SEO?. What are the factors in doing SEO and How do SEO SEO black-white lines that are called differently?

What is SEO?

SEO stands for Search Engine Optimization. It means how to customize the website's appearance structure. Code customization customizes website access speed and writing content to meet the needs of Search Engine web sites such as Google, Bing, etc. The results of the website optimization of SEO will make your website ranked in the top rank. of search results with keywords or keywords that you want and relevant to your business

As for the results of the display, the website will appear on the Search Engine website on the left side of the Search Engine. The display will display 10 pages per page, first page (rank 1-10) and the second page (ranked 11-20). That is good and effective. The SEO website should be on the first page but should not be over the 2nd page which will be visited. Most often the higher the rank, the higher the click-through rate of the website.

What are the factors in SEO?

There are 7 main factors in SEO.

1.Hosting or where We use our website.

2.Website name or domain name

3.Title or title of the website

4.Description or description of the website

5. Keyword or search terms related to the website

6.Content or website content

7.Reliability and safety

Why do we have to do SEO?

In order for our website to be ranked In a better position (The more is the 1st position in that keyword, the better) in order to have more people have the opportunity to enter our website by clicking on the link from search via Search Engine in order to save advertising costs on our website. To put ads in different places to make our website more able to sell products and services (This is suitable for various e-Commerce and e-Marketing websites) Because 81% of people search for information through search engines, we must make people know We make the most. SEO is a long-term time saving. (But it takes a little more than 6 months to do).

Benefits of SEO

1.Can make a customer group that meets the target group placed

2.Can promote the website 24 hours a day

3.Build credibility for your website.

4.Can make your website rank on the web search engine

5.Save advertising costs compared to other types of advertising.

6. Make your website easy to find on the web. Search engines

How does SEO work ?

How to do SEO can be divided according to the factors of SEO, which are mainly as follows.

-Should choose a good hosting with no standard crashes, often have good access bandwidth from abroad because the bots or spider of the Search Engine web sites are from abroad.

-Website name or domain name Should use names that convey meaning to the product or match the keywords that we want to do SEO

Description or description of the website Must be able to explain and expand the title that we define very well and short, concise

Keyword or search terms related to the website And must match the keyword we want to do SEO

Content or website content Must write an extension description again, providing complete details

Reliability and security, such as using SSL to help encrypt data transmission between client machines and server servers.

What is the difference between the black line and the white line?

In simple terms, SEO is the black line is to cheat. The white line SEO is to do SEO correctly according to the principles of the Search Engine. That is, the white line SEO can be said above. Dark is not difficult, such as buying a link, spam keyword, writing a script for another website, redirecting to our website, etc. These methods are all rules and are prohibited.

5 SEO Techniques

5 SEO Techniques

     Believe that everyone has a website of their own or take care of the websites wants to be in the top position of the search because it has a direct effect on getting more people to come to the site, so we have 5 techniques to make SEO the top ranking website on Google.

1. Name of Article or Title

     The title of the article must be able to immediately tell the main content of the article. It is considered a very important part, because it is the first part that both Google and readers see and will understand what this article is about. The article title will normally be displayed on the search results as well .That is why it is very important that the title of the article should have the main keyword that we want our website to display when someone searches for that term.

Another important technique in naming the article title is to communicate to meet the needs of the reader as much as possible. When reading the title of the article, it must make sense.

2. The first paragraph should include the main keyword of the content.

     In the first paragraph, the first part that readers and Google will see and understand the main content better. Therefore, it should be content that penetrates the main points of the article, Interesting to invite to follow, continue reading until the end

Therefore, the first paragraph will be displayed on the search results as well. The first and the second directly affect the interest of the article. Those who search will go to read the article or not. These two parts are the most important.

3. The length of the content

     Content length is another important factor. Because the time that users read on that website also affects the ranking. Having good content must also have a quality length. Not a long content, a loop, or a reader who doesn't know about

Foreign research results have been found that there are clear numbers that most top-ranked websites on the first page usually have content with an average length of about 1,890 words

4. Having a link to other useful articles

     SEO is often said to do backlink, but actually linking to a website that is related to that content is another matter that should be done. Because in addition to allowing users to receive additional relevant information, Google can also better understand the context of content on our website.

5. Setting file names and adding Caption or Alt text to all images

     Because Google is still unable to understand the meaning of the image, so the image file name entering a picture name and the expansion of images is important to make Google understand what we are communicating about. The technique that most SEO people do is to put the keywords of that page into a part of the word, in order to make the amount of Keyword on that page even more

  

Another advantage of inserting Caption and Alt text is that it will make the image in the image search results better. This is another way to increase the number of people entering the website. Entering the keyword in the caption of the image will help make the image more likely to appear in the image search results.