SEO is to make the website meet the Google scoring criteria
as much as possible. Google will continue to visit your website, and see the
relevance of the content to any keywords, as well as the structure and
reliability of the website.
The method of giving a detailed rating to Google is not
revealed. But many outside experts have tried and predicted what criteria
Google uses We therefore use these criteria as a guide to SEO. The Backlinko
website summarizes the 200 factors that are expected to affect Google rankings
in Google’s 200 Ranking Factors: The Complete List.
Based on many criteria in SEO, I summarize it into 3 main
areas: content, structure and website performance. And the reliability of these
three aspects is something that must be done in parallel to get the best
results.
Content
It Is the most
important part in doing SEO because the website is related to any keyword.
Google will look at the importance of the keyword in the content on the
website, including the amount of Keyword, the position that the Keyword appears
to be in Title, URL, The bottom part of the website Or the form of keywords
that are topics, bold, italic or link etc.
Content Marketing by writing articles for knowledge about
products for website viewers It also helps in doing SEO one way because the
article will help increase the amount of Keyword on your website automatically.
A sample
If you make a website about a home / condo business, writing
knowledge articles like "How to choose a house / condo that is right for
you", "How to get a house / condo like a professional" and
continue with other articles As In addition to helping with Content Marketing,
it will help with SEO as well. Your website will have more relevance points for
the word home / condo. Ranking a website on Google The term home / condo will
also improve.
* Caution: If the article contains too many keywords that
are unnatural (Keyword spamming), in addition to creating a nuisance for users
and creating negative images for the brand, Google may think that the website
deliberately deceives Google and reduces the credibility of the website. Or
even bringing the website out of the rankings too Writing articles should be
written as natural as possible.
Website structure and efficiency
It is about the technique of making websites both in
structure, ease of use, safety and speed performance, which this section often
requires experts to take care of, for example,
-Making HTTPS to increase the security of data transmission
on the web
-Making responsive Design to be able to display properly on
devices of all sizes, including Mobile, Tablet and PC
-Making an Inbound Link so that each page on the website is
thoroughly connected. And add backlink points to each page
-Other techniques such as increasing website speed, image
compression and scripts, using reliable hosting, creating robot.txt for Search
Engine etc.
There should let the experts examine these matters And
consider whether to revise the original website for better or sometimes need to
create a new website In particular, Responsive Design, because if the original
website does not support rendering on the Mobile Device, the original revision
may be more difficult than creating a new one.
Reliability
It is
related to talking about or referring to websites from external sources, both
Social Network and other websites (Which will affect the most SEO) including
the age of the website. The website that
has been for a long time will be more reliable than the newly opened website.
Writing quality articles for other websites to use in
reference or to be prevalent in the Social Network is an interesting and one
way quality method It also helps build a good reputation and image for the
brand.
* Caution: If the link to your website comes mainly from
non-quality websites (such as a website that provides links), you may be able
to reduce the credibility of the website or the link resulting from the
purchase of the ad will not be rated. In this section, as well, or posting a
link in the Comment section of the Webboard, most website owners will make the
link that doesn't already have a reference score.
How to check the progress of SEO? And how long to wait?
A simple way for you is to open Chrome and enter Incognito
mode (due to the normal mode, Google will try to pull the web that we enter
often, such as our own website, into the top. Which allows us to see the search
results that do not match the majority of users). Try to use keywords that you
think users will search and see how much our website is ranked. If opening 2-3
pages and still can't find it, you need to start SEO with this word.
Conclusion
SEO is to
make your website searchable by Google and being clicked by real people. If you
do good SEO then the website you are dedicated to will be able to attract
visitors to every certainly day.
But I would
like to say that pulling people into the website is only the first step of
success. In order to make your website work at full capacity, the next goal is how
to turn these visitors into your customers.
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